Why creating connections are key to your social media success

Hands up if you've participated in any of the following...

  • Follow then Unfollow with a bot
  • Using apps to auto comment/like 
  • 'Engaging' with hundreds of accounts by 'liking' their pics 
  • Boosting or running ads and hoping they're gonna work with no clear strategy 

We're probably all guilty of one or more of the above...but honestly guys, this is really doing social media the hard way.

Social media is all about giving people the opportunity to find a connection point with you. 

By digging a little deeper and thinking a little differently, you can use your socials to start to really connect with your clients and customers.

'People do business with people' and connections are made when people buy into WHAT you do and WHY you do it.

As a business, it’s important to really speak to the hearts of your clients – their hopes, fears and dreams.

Social media is a great platform for this as it allows your business to be...

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How to get your staff onboard (when it's the last thing they want to do!)

We’re content creators ‍

So...when we're doing our site visits, and our clients see us coming along with our cameras.. they hide  

Seriously!

We get it..

Your staff don’t want to have their pics taken for your company's social media page.

Again, we get it.

Looking like a dork on social media can be social suicide to them ‍

True.

But here's the thing- to have a successful social media page, it need's to be engaging.

Posts with people in them get the most likes, engagement and reach

Getting your staff onboard with your social media strategy can make a huge difference. 

It doesn't have to be hard (or bad) 

You have to get buy-in from your staff, so here’s a few tips on how best to do this...

  • Involve them.  Gather them round, put on a few drinks/pizzas, and tell them why you’re doing what you’re doing.  Talk them through how your social media strategy fits into your overall marketing plan.  When staff...
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Why 'Like for Like' Doesn't Work On Social Media

 

Let's talk about what doesn't work on Facebook... 

We see it all the time. 
Posts in groups promoting people to list their business below and they will 'Like' your page, in exchange for a 'Like' on their page. 
It's generally then encouraged that everyone participating in the post should be going through and liking everyone's page that has been listed. 

Hold up.. before we go any further, I want you to know WE have done this. 

Yep, it's easy to fall into the trap. 
I mean what's a few harmless 'Likes' right? 

Here's how it it can go wrong...

It may seem like you're gaining likes and followers, so then your popularity will go up, which in turn would make your sales go up, and things you post will start going viral..... and your ego would go up with it, am I right? 

I get it.
We want to be popular on Social Media and have millions of likes - surely that would equal success?

The problem is, when you start showing up in people's newsfeed- they can't even...

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How many hats are you wearing? Social Media Marketing Advice for New Business Owners

In my previous business, there were times when my working day resembled some kind of crazed lolly scramble..

Days were spent juggling the many different roles involved in running a company.  Switching between business owner, buyer, content manager, photographer, sales manager, blogger, clothes ironer (yes, that is a thing!) customer service, health and safety manager, lunchroom cleaner, wife, mother and the list went on...sound familiar?

I get it.

I know what it's like to have to wear the many hats that go with business startups and into the running of it.  Oh, I LOVED it... (Loved it so much I'm doing it all over again!)  but I get it...it's exhausting, it's hard work, and it's especially difficult when you're juggling all the aspects of running the business day to day, then having to go home and wear another hat there.  Your days seem to fly by, filled with moments of expectation and scattered with...

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Facebook Zero And What It Means For Our SME Clients

The recent Facebook algorithm changes have seen many online marketers screaming for the hills, and I've seen numerous debates on whether it's time to pack it all in and move from Facebook to another platform. 

So here's my take on it, and what we're talking about to our clients who use Facebook as one of their social media strategies.

Facebook is now more than ever operating as a pay to play platform. 

And these recent Facebook algorithm changes are just another step in that direction.  Facebook is a business just like any other.  And who can blame them?  No TV or radio has even given out free advertising space, and newspapers are no different.  All other media outlets operate on a 'pay to use' basis.

In the past businesses have been able to build pages on the Facebook platform, and market themselves through this channel with very little outlay and costs involved.   With these recent changes, Facebook is steering away...

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