Facebook Zero And What It Means For Our SME Clients

The recent Facebook algorithm changes have seen many online marketers screaming for the hills, and I've seen numerous debates on whether it's time to pack it all in and move from Facebook to another platform. 

So here's my take on it, and what we're talking about to our clients who use Facebook as one of their social media strategies.

Facebook is now more than ever operating as a pay to play platform. 

And these recent Facebook algorithm changes are just another step in that direction.  Facebook is a business just like any other.  And who can blame them?  No TV or radio has even given out free advertising space, and newspapers are no different.  All other media outlets operate on a 'pay to use' basis.

In the past businesses have been able to build pages on the Facebook platform, and market themselves through this channel with very little outlay and costs involved.   With these recent changes, Facebook is steering away...

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