Days were spent juggling the many different roles involved in running a company. Switching between business owner, buyer, content manager, photographer, sales manager, blogger, clothes ironer (yes, that is a thing!) customer service, health and safety manager, lunchroom cleaner, wife, mother and the list went on...sound familiar?
I get it.
I know what it's like to have to wear the many hats that go with business startups and into the running of it. Oh, I LOVED it... (Loved it so much I'm doing it all over again!) but I get it...it's exhausting, it's hard work, and it's especially difficult when you're juggling all the aspects of running the business day to day, then having to go home and wear another hat there. Your days seem to fly by, filled with moments of expectation and scattered with...
So here's my take on it, and what we're talking about to our clients who use Facebook as one of their social media strategies.
Facebook is now more than ever operating as a pay to play platform.
And these recent Facebook algorithm changes are just another step in that direction. Facebook is a business just like any other. And who can blame them? No TV or radio has even given out free advertising space, and newspapers are no different. All other media outlets operate on a 'pay to use' basis.
In the past businesses have been able to build pages on the Facebook platform, and market themselves through this channel with very little outlay and costs involved. With these recent changes, Facebook is steering away...
We are forever encouraging our clients to connect with their audiences through video as video is king on social media.
It's a medium that lets you connect with your audience in a way that is authentic. They get to see you and connect with you as a person, and this encourages trust in the relationship.
However, it's all very well explaining the benefits of video to them, but what happens when you have clients that paralyse in front of the camera and get so nervous they freeze?!
A simple lesson to understand, is that whenever you are nervous on camera, it is usually because you are thinking about yourself.
"Am I enough?"
"Am I saying too much?"
"Does what I'm saying make sense?"
Now, the key to dealing with this nervousness, is to focus on helping the person at the other end of the camera.
The moment you...
I was chatting with a potential client yesterday who is in a business that is not considered ‘social media savvy’ and he was questioning the benefits of having a presence on various social media platforms, when very few of his colleagues in his industry had one.
The point I stressed to him is that the NUMBER 1 reason you have a social media presence is to build relationships with existing and potential clients.
Having an online presence gives your customers a chance to get to know you.
"It builds trust, and trust is the most important thing in any relationship"
So, if you are in his position and your industry is slow to take on the importance of being on social media, then you have a head-start over the competition….an opportunity to become an authority in your industry.
Your customers want to get to know you,...