But what is it?? And how can you start right now by implementing it into your social media strategy?
A good place to start with relationship marketing, is to invest in creating a separate Facebook group that’s tailor-made for your niche or market.
This community group should be managed by your business page, which will give you the ability to build relationships with your core audience within it.
This lets you use Facebook for two purposes.
Your business page serves as an introduction to the brand, while groups encourage a deeper, more meaningful connection.
Let me give you an example:
If your business is a gym that focuses on promoting exercise, your Facebook group could be directed at diet and local healthy food choices within your town/city.
Or let's say...you own a building company....you could start a group/community within your page relating to sustainable buildings, focusing on your local area....