Don't be fooled into thinking they mean success
Easier said than done.
We totally get it.
There isn't a single client of ours, that doesn't wish for more likes.
But the truth is, if you're just chasing them to look 'better' than your competition, you're really just feeding an online ego
ENGAGEMENT is your gauge.
We see pages with 16k likes that get the same amount of reactions and comments on posts as our clients with 1500 likes
We'd rather have a smaller, more engaged community of genuine followers, than a big empty page of echoing crickets
Don't jump in and buy likes.
Social media is a slow game- and winning isn't judged off a 'like' count.