But what is it?? And how can you start right now by implementing it into your social media strategy?
A good place to start with relationship marketing, is to invest in creating a separate Facebook group that’s tailor-made for your niche or market.
This community group should be managed by your business page, which will give you the ability to build relationships with your core audience within it.
This lets you use Facebook for two purposes.
Your business page serves as an introduction to the brand, while groups encourage a deeper, more meaningful connection.
Let me give you an example:
If your business is a gym that focuses on promoting exercise, your Facebook group could be directed at diet and local healthy food choices within your town/city.
Or let's say...you own a building company....you could start a group/community within your page relating to sustainable buildings, focusing on your local area....
Let's talk about what doesn't work on Facebook...
We see it all the time.
Posts in groups promoting people to list their business below and they will 'Like' your page, in exchange for a 'Like' on their page.
It's generally then encouraged that everyone participating in the post should be going through and liking everyone's page that has been listed.
Hold up.. before we go any further, I want you to know WE have done this.
Yep, it's easy to fall into the trap.
I mean what's a few harmless 'Likes' right?
Here's how it it can go wrong...
It may seem like you're gaining likes and followers, so then your popularity will go up, which in turn would make your sales go up, and things you post will start going viral..... and your ego would go up with it, am I right?
I get it.
We want to be popular on Social Media and have millions of likes - surely that would equal success?
The problem is, when you start showing up in people's newsfeed- they can't even...