It's about leaving people wanting to know more and encouraging conversation with them.
Facebook has made recent changes to the algorithm that favours "meaningful conversations."
This means if your posts are creating comments, questions and responses- it will be shown higher in the newsfeed.
This can't happen when you give someone everything they need to know. They have no reason to respond to your post.
Put it this way...
Here's what it's not:
Meeting someone for the first time and before you even introduce yourself you're straight into a sales spiel.
You instantly begin telling them everything about your business.
Pricing, products, monthly specials- the whole shebang.
Before they can even get a word in,
you hand them your business card and leave.
How rude right?
Telling people everything about your product/service on social media without introducing yourself and asking them anything about them, is pretty much...
Let's talk about what doesn't work on Facebook...
We see it all the time.
Posts in groups promoting people to list their business below and they will 'Like' your page, in exchange for a 'Like' on their page.
It's generally then encouraged that everyone participating in the post should be going through and liking everyone's page that has been listed.
Hold up.. before we go any further, I want you to know WE have done this.
Yep, it's easy to fall into the trap.
I mean what's a few harmless 'Likes' right?
Here's how it it can go wrong...
It may seem like you're gaining likes and followers, so then your popularity will go up, which in turn would make your sales go up, and things you post will start going viral..... and your ego would go up with it, am I right?
I get it.
We want to be popular on Social Media and have millions of likes - surely that would equal success?
The problem is, when you start showing up in people's newsfeed- they can't even...
So here's my take on it, and what we're talking about to our clients who use Facebook as one of their social media strategies.
Facebook is now more than ever operating as a pay to play platform.
And these recent Facebook algorithm changes are just another step in that direction. Facebook is a business just like any other. And who can blame them? No TV or radio has even given out free advertising space, and newspapers are no different. All other media outlets operate on a 'pay to use' basis.
In the past businesses have been able to build pages on the Facebook platform, and market themselves through this channel with very little outlay and costs involved. With these recent changes, Facebook is steering away...