Should you BOOST a post?
Sometimes yes, but...
(there's always a but!)
90% of the time we suggest running an ad if your goal is to get more likes/followers/activity.
The beauty of running an ad is the level of testing you can do, and how much you can segment your audience.
You can really laser point to exactly who you want to target
(so you aren't wasting precious $$)
Boosting means you are promoting a single 'post'.
You're basically pushing one of your status updates into people's newsfeed. This can be good if you have a post that you don't want your followers to miss.
(thanks algorithm for not showing everyone everything)
With an ad you can create something that isn't even seen on your page.
"So, why would I want to do that?"
Good question, stay with me...
If you are trying to gain more likes/followers you need to be reaching a larger audience than your current followers- so why waste budget showing to people who already follow you?
Still feeling a little lost?