Days were spent juggling the many different roles involved in running a company. Switching between business owner, buyer, content manager, photographer, sales manager, blogger, clothes ironer (yes, that is a thing!) customer service, health and safety manager, lunchroom cleaner, wife, mother and the list went on...sound familiar?
I get it.
I know what it's like to have to wear the many hats that go with business startups and into the running of it. Oh, I LOVED it... (Loved it so much I'm doing it all over again!) but I get it...it's exhausting, it's hard work, and it's especially difficult when you're juggling all the aspects of running the business day to day, then having to go home and wear another hat there. Your days seem to fly by, filled with moments of expectation and scattered with...
So here's my take on it, and what we're talking about to our clients who use Facebook as one of their social media strategies.
Facebook is now more than ever operating as a pay to play platform.
And these recent Facebook algorithm changes are just another step in that direction. Facebook is a business just like any other. And who can blame them? No TV or radio has even given out free advertising space, and newspapers are no different. All other media outlets operate on a 'pay to use' basis.
In the past businesses have been able to build pages on the Facebook platform, and market themselves through this channel with very little outlay and costs involved. With these recent changes, Facebook is steering away...