Why creating connections are key to your social media success
Hands up if you've participated in any of the following...
- Follow then Unfollow with a bot
- Using apps to auto comment/like
- 'Engaging' with hundreds of accounts by 'liking' their pics
- Boosting or running ads and hoping they're gonna work with no clear strategy
We're probably all guilty of one or more of the above...but honestly guys, this is really doing social media the hard way.
Social media is all about giving people the opportunity to find a connection point with you.
By digging a little deeper and thinking a little differently, you can use your socials to start to really connect with your clients and customers.
'People do business with people' and connections are made when people buy into WHAT you do and WHY you do it.
As a business, it’s important to really speak to the hearts of your clients – their hopes, fears and dreams.
Social media is a great platform for this as it allows your business to be...
How to get your staff onboard (when it's the last thing they want to do!)
We’re content creators
So...when we're doing our site visits, and our clients see us coming along with our cameras.. they hide
Seriously!
We get it..
Your staff don’t want to have their pics taken for your company's social media page.
Again, we get it.
Looking like a dork on social media can be social suicide to them
True.
But here's the thing- to have a successful social media page, it need's to be engaging.
Posts with people in them get the most likes, engagement and reach
Getting your staff onboard with your social media strategy can make a huge difference.
It doesn't have to be hard (or bad)
You have to get buy-in from your staff, so here’s a few tips on how best to do this...
- Involve them. Gather them round, put on a few drinks/pizzas, and tell them why you’re doing what you’re doing. Talk them through how your social media strategy fits into your overall marketing plan. When staff...
Not sure whether your business needs to be on social media?
It's hard to believe in this day and age, that people are still questioning whether their business needs to have a social media presence...
I was chatting with a potential client yesterday who is in a business that is not considered ‘social media savvy’ and he was questioning the benefits of having a presence on various social media platforms, when very few of his colleagues in his industry had one.
The point I stressed to him is that the NUMBER 1 reason you have a social media presence is to build relationships with existing and potential clients.
Having an online presence gives your customers a chance to get to know you.
"It builds trust, and trust is the most important thing in any relationship"
So, if you are in his position and your industry is slow to take on the importance of being on social media, then you have a head-start over the competition….an opportunity to become an authority in your industry.
Your customers want to get to know you,...