Hands up if you've participated in any of the following...
We're probably all guilty of one or more of the above...but honestly guys, this is really doing social media the hard way.
Social media is all about giving people the opportunity to find a connection point with you.
By digging a little deeper and thinking a little differently, you can use your socials to start to really connect with your clients and customers.
'People do business with people' and connections are made when people buy into WHAT you do and WHY you do it.
As a business, it’s important to really speak to the hearts of your clients – their hopes, fears and dreams.
Social media is a great platform for this as it allows your business to be ‘personal’ in a way that no other marketing platform can. And the best part is, you don’t need thousands of followers to do it!
It does require you though to be crystal clear on who you're speaking to...by speaking to everyone you speak to no-one.
So, how can you start?
1) Use your social media channel as an opportunity to tell your brand story. Think of 5 things that you would love people to know about you, that sums up your brand and personality. Then deliver these in your feed consistently. (This gives your potential customers something to relate to and helps builds connection)
2) Show YOU! Your ideal clients need to connect with you as a person (or your company and your people) in order to feel drawn to work with you. Use high quality images but be real. Pull back the curtains and share your successes, show some of your failures/highs & lows/behind the scenes stories.
3) Understand that EMOTION is behind every single purchasing decision, and you'll need to speak to this within your captions. Dig deep into your clients wants, dreams and fears. Show them that you are passionate about solving their problem, and adding value to their lives.
4) Stop selling on social. You don’t need to. Tell your story, be real, get people to connect with you and what you’re all about. Once they feel they know, like and trust you, they're more likely to take things further such as subscribing to your email newsletter, or heading over to your website and sign up for something there.
You see how easy it can be?
Your customers want to get to know you, and see whether you’re someone they can relate to and ultimately trust.
Help them do that, by telling them why you do what you do, and what you’re all about. This is how you make real connections, grow your social following and is the key to social media success.
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