Many companies that contact us have fallen into the trap of treating their social media channels as a constant sales pitch...aka reverting to sales posts as there's no strategy in place and they're an easy 'go-to' post.
See, here's the thing we forget about social media..
It's that 'people aren't on social media to be sold to'
What?? I know...sounds crazy huh?!
Unlike Google, people aren't 'ready to buy' when they're scrolling their feeds- they don't have an immediate problem that they need to solve.
They're on social media to interact with family and friends, and to consume content they enjoy.
It comes back to using social media to tell your stories. Build trust with your audience and it'll give them an opportunity to get to know you, and one day possibly do business with you.
Below are a few ideas if you're caught in the 'sales pitch post cycle'
If you are a service provider..
Then create posts answering these questions.
As a product based business..
If you are a bricks and mortar business..
These few ideas will help lift your content game, and you'll find your engagement rate will definitely increase.
Remember it's all about engaging and keeping it social!