I was chatting with a potential client yesterday who is in a business that is not considered ‘social media savvy’ and he was questioning the benefits of having a presence on various social media platforms, when very few of his colleagues in his industry had one.
The point I stressed to him is that the NUMBER 1 reason you have a social media presence is to build relationships with existing and potential clients.
Having an online presence gives your customers a chance to get to know you.
"It builds trust, and trust is the most important thing in any relationship"
So, if you are in his position and your industry is slow to take on the importance of being on social media, then you have a head-start over the competition….an opportunity to become an authority in your industry.
Your customers want to get to know you, they want to relate to you, they want real connection.
The customers will come, they will find you - but you have to be there.
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