We are forever encouraging our clients to connect with their audiences through video as video is king on social media.
It's a medium that lets you connect with your audience in a way that is authentic. They get to see you and connect with you as a person, and this encourages trust in the relationship.
However, it's all very well explaining the benefits of video to them, but what happens when you have clients that paralyse in front of the camera and get so nervous they freeze?!
A simple lesson to understand, is that whenever you are nervous on camera, it is usually because you are thinking about yourself.
"Am I enough?"
"Am I saying too much?"
"Does what I'm saying make sense?"
Now, the key to dealing with this nervousness, is to focus on helping the person at the other end of the camera.
The moment you focus on helping the person, the nervousness will drop away.
Simply, take some deep breaths, focus on your customer who needs your great advice and talk directly to them.
Video is crucial these days to engage with your audience, so don't let your nervousness get in the way.
So next time you feel the sweat drops rising, focus your thinking on helping, instead of thinking of yourself, and see if it makes a difference.
(And if you're still struggling, drop us a line for some one-on-one video training - video isn't going away and you don't want to be left behind)