Wondering if you should have a page set up for your Business on Facebook?
It's hard to believe that in late 2018, some businesses are still questioning whether they should have a Facebook page.
Sure there are some that won't need one (think some manufacturers or B2Bs)
But if you're in the service industry, sell a product to the public or to other businesses, chances are you need to be seen to get business.
The majority of people will check you out online before they decide if they will do business with you.
Let's break it down..
1) It builds trust.
Social Media isn’t a sales platform. It’s a marketing platform designed for telling stories and building relationships. Use it for sharing content that people will find valuable, entertaining and informative. If you make an effort to help your potential clients solve their problems, you'll start building trust with them.
2) It allows you to establish yourself as an expert in your field.
Sharing your knowledge and advice on Social Media helps positions you as an authority in your field. It's a platform that will connect you to a wider audience. Showing up online and giving good advice, will show people that you know your business...and that you are someone who will freely give advice without asking for something in return.
3) It gives you with a relatable face and voice for your company.
People want to know who they are doing business with. They want to see if they like and trust you, and what your values are before they do business. By 'lifting the hood' on your business, you are giving your audience a chance to get to know you and your staff. Facebook gives you a platform to communicate in a relatable way, to address questions quickly and to talk directly with a wider audience.
4) Cost effective advertising
Paid Facebook advertising is the most targeted and cost effective form of digital marketing currently available to businesses. Facebook has incredible targeting abilities that let you niche down to exactly who you want to attract. With capabilities such as boosting posts, ad targeting and re-marketing (to people who have visited your website) you'll well and truely covered.
So we come back to the fact that people do business with people they like, know and trust. With majority of people spending the majority of their time on Facebook, isn't it about time all businesses got up to speed with the online world?
Do you agree...but not sure where to start?
Get in touch for a simple Facebook setup and strategy package. In this we'll correctly set you up a FB business page, talk you through your first months strategy, and work alongside you to create your first months posts.