Are you guilty of making these common Facebook Ad mistakes that could be eating away at your marketing budget?
1. Boosting a post
Don't get us wrong, there is a place and time to boost your organic posts but in most cases, especially for smaller businesses with small marketing budgets, boosting is a waste of money as it comes with many limitations. While these boosted ''promoted'' posts are considered ‘’ads’’, they are not the same as ads set up through Facebook’s Ads Manager which gives you a way bigger level of creative control, targeting options or reporting ability (and is free to use).
Boosted posts live on your timeline, whereas ads, created in the fully-fledged Ads Manager are not visible on your timeline but are only delivered to people you’re targeting, including the people who like your page (if you wish).
2. Not having a strategy
We've all seen it- the notification from Facebook saying "Your post is performing 80% better, increase your reach to 800..."
It can be tempting to hit that Boost button. I get it.
There's nothing more exciting than seeing the reach increase and getting more likes and comments than ever before.
But- did you make any more sales?
Or did you just pay $20 to feel good about numbers?
Beyond that shiny and tempting Boost button, lives the Ad Manager.
Better targeting, better analytics and better bang-for-buck.
Here's just some of the things you can do when you take your boost money and go through ads manager:
The reality is though, that you may not want to optimize the way Facebook suggests. And you can’t...
WORD ON THE DIGITAL STREET...
(News about the Instagram Algorithm)
Before we get started- I think it's important to mention Instagram (or Facebook) doesn't release a lovely PDF of what's new with their algorithm changes. Our updates come from our testing as well as reliable sources who's job is to test and see what works.
Things change faster than fast, we do our best to see what's working now.
Here's what we've seen...
• Multi-word comments:
The algorithm doesn't favour posts with lots of one-word comments (Maybe too many 'Tag & Win' posts blew it?)
• Long-format captions:
Questions, multiple sentences/blog stye captions, conversations within comments.
• Save Feature:
Encourage your audience to SAVE your post, this lets IG know your post is noteworthy! (Tell us if you wanna know how to do this)
• Share to Story:
When someone shares your post to their Story- IG gets triggered it must be worth showing
Our takeaway from this news:
Be one step ahead in how you...
We're Kiwi's, we love doing things ourselves.
Why pay someone to do something, when we can just get it done ourselves?
Especially when we're short on cash flow- it doesn't make sense to pay people to do things we can do- am I right?
To answer this fairly, we have to take a look at both sides of the argument.
YES, you can (and should) do many things yourself in business.
It means you stay in control, it encourages you to learn and upskill in areas, and it can save you money on some things. (which is crucial when you're in start-up mode!)
So why is there even a NO answer to this question?
Doing things yourself can cost you more.
(Ouch, that truth bomb stings a little)
Firstly, you can take too long to do things.
You can end up spending 3-6 months trying to complete something that you could pay someone $50-100 to do.
Time is money and when you look at the big picture- spending the money upfront to get things in motion is a cheaper option.
Many companies that contact us have fallen into the trap of treating their social media channels as a constant sales pitch...aka reverting to sales posts as there's no strategy in place and they're an easy 'go-to' post.
See, here's the thing we forget about social media..
It's that 'people aren't on social media to be sold to'
What?? I know...sounds crazy huh?!
Unlike Google, people aren't 'ready to buy' when they're scrolling their feeds- they don't have an immediate problem that they need to solve.
They're on social media to interact with family and friends, and to consume content they enjoy.
It comes back to using social media to tell your stories. Build trust with your audience and it'll give them an opportunity to get to know you, and one day possibly do business with you.
Below are a few ideas if you're caught in the 'sales pitch post cycle'
If you are a service provider.....
Hands up if you've participated in any of the following...
We're probably all guilty of one or more of the above...but honestly guys, this is really doing social media the hard way.
Social media is all about giving people the opportunity to find a connection point with you.
By digging a little deeper and thinking a little differently, you can use your socials to start to really connect with your clients and customers.
'People do business with people' and connections are made when people buy into WHAT you do and WHY you do it.
As a business, it’s important to really speak to the hearts of your clients – their hopes, fears and dreams.
Social media is a great platform for this as it allows your business to be...
We’re content creators
So...when we're doing our site visits, and our clients see us coming along with our cameras.. they hide
We get it..
Your staff don’t want to have their pics taken for your company's social media page.
Again, we get it.
Looking like a dork on social media can be social suicide to them
But here's the thing- to have a successful social media page, it need's to be engaging.
Posts with people in them get the most likes, engagement and reach
Getting your staff onboard with your social media strategy can make a huge difference.
It doesn't have to be hard (or bad)
You have to get buy-in from your staff, so here’s a few tips on how best to do this...