Many companies that contact us have fallen into the trap of treating their social media channels as a constant sales pitch...aka reverting to sales posts as there's no strategy in place and they're an easy 'go-to' post.
See, here's the thing we forget about social media..
It's that 'people aren't on social media to be sold to'
What?? I know...sounds crazy huh?!
Unlike Google, people aren't 'ready to buy' when they're scrolling their feeds- they don't have an immediate problem that they need to solve.
They're on social media to interact with family and friends, and to consume content they enjoy.
It comes back to using social media to tell your stories. Build trust with your audience and it'll give them an opportunity to get to know you, and one day possibly do business with you.
Below are a few ideas if you're caught in the 'sales pitch post cycle'
If you are a service provider.....
Hands up if you've participated in any of the following...
We're probably all guilty of one or more of the above...but honestly guys, this is really doing social media the hard way.
Social media is all about giving people the opportunity to find a connection point with you.
By digging a little deeper and thinking a little differently, you can use your socials to start to really connect with your clients and customers.
'People do business with people' and connections are made when people buy into WHAT you do and WHY you do it.
As a business, it’s important to really speak to the hearts of your clients – their hopes, fears and dreams.
Social media is a great platform for this as it allows your business to be...
We’re content creators
So...when we're doing our site visits, and our clients see us coming along with our cameras.. they hide
We get it..
Your staff don’t want to have their pics taken for your company's social media page.
Again, we get it.
Looking like a dork on social media can be social suicide to them
But here's the thing- to have a successful social media page, it need's to be engaging.
Posts with people in them get the most likes, engagement and reach
Getting your staff onboard with your social media strategy can make a huge difference.
It doesn't have to be hard (or bad)
You have to get buy-in from your staff, so here’s a few tips on how best to do this...
How did it go for you? Did you get the results you wanted?
Here's what we did with our clients and WHY...
It's called the silly season for a reason
Christmas and New Year are notorious for their general chaos. That time of year quickly becomes a hot mess of people rushing around, gift buying, finishing off the year's end and advertising.
Advertising. Yip, people trying to sell to you.
Especially through your social media feeds.
Buy! Buy! Buy! Posts seem to scream out at us.
We get it....as content creators, it's an easy trap to fall into.
Remember, people are on social media to be social.
We created targeted lifestyle FB and Instagram brand awareness campaigns for our clients....which resulted in our clients accounts being 'seen' by...
Wondering if you should have a page set up for your Business on Facebook?
It's hard to believe that in late 2018, some businesses are still questioning whether they should have a Facebook page.
Sure there are some that won't need one (think some manufacturers or B2Bs)
But if you're in the service industry, sell a product to the public or to other businesses, chances are you need to be seen to get business.
The majority of people will check you out online before they decide if they will do business with you.
Let's break it down..
1) It builds trust.
Social Media isn’t a sales platform. It’s a marketing platform designed for telling stories and building relationships. Use it for sharing content that people will find valuable, entertaining and informative. If you make an effort to help your potential clients solve their problems, you'll start building trust with them.
2) It allows you to establish yourself as an...
That feeling of dread that comes when creating content for your business page.
Even with the best intentions, just knowing where to start can stop you in your tracks.
You jump online and start scrolling, hoping for some inspiration by checking out what everyone else is doing.
Thinking of ideas, and then creating engaging content from those ideas, is a very common problem that many of our clients struggle with. So we thought we'd help you out by offering a few of our favourite content ideas that we use when we're in the same boat and stuck for content.
Firstly though, get yourself into the right head space...
We can't stress enough the importance of 'being in flow' when you sit down to start. This is very important for the creative juices to flow. If you're not feeling it...go for a walk, do some exercise, mediate and then come back to it.
You'll find being in...
Don't be fooled into thinking they mean success
Easier said than done.
We totally get it.
There isn't a single client of ours, that doesn't wish for more likes.
But the truth is, if you're just chasing them to look 'better' than your competition, you're really just feeding an online ego
ENGAGEMENT is your gauge.
We see pages with 16k likes that get the same amount of reactions and comments on posts as our clients with 1500 likes
We'd rather have a smaller, more engaged community of genuine followers, than a big empty page of echoing crickets
Don't jump in and buy likes.
Social media is a slow game- and winning isn't judged off a 'like' count.
Groups are all about community, and if you find a successful Facebook group that is engaged and offers value, you can actually gain quite a bit of knowledge from like-minded people, who have usually either been in a similar situation to you, or going through the same issues.
Occasionally, you get an opportunity to promote your business within the group by sharing your business Facebook page, and this is the part I want to give a tip on today.
If you participate in these group threads (usually titled ' Comment below with your Facebook Page and tell us about your biz') you must always make sure you do the following to maximise the opportunity to promote your business.
> Copy and paste the URL to your FB business page into the comment
>Do not tag your FB business page in the comment
If you copy and paste the URL of your page in, your comment will show with...
Do you use emojis?
•55% Body Language
How easy is it to mis-interpret something you read online?
Very easy to..
This is where emoji's can help.
We are visual creatures.
When we see an emoji we better understand the tone of the text.
This makes using them a really powerful way of marketing in the digital world.
But there is a catch...
Be careful not to overuse, or use ones that are irrelevant
What emoji is your favourite to describe what your business does?
Do they work for you??
They can sting.
They can also make you react as you shouldn't on social media which can be cringeworthy (and damaging)
Here's our take on things...
Complaints are opportunities.
Hear me out:
They can mean you have a reason to better explain something that perhaps you had overlooked.
Often a complaint is a mis-interpretation or feeling of underwhelm.
Think about where your customers get their expectations from?
If you don't educate people as to why you do things the way you do, they fill in the blanks themselves.
(and man, do people have wicked imaginations!)
Let's give you an example.. from one of our clients!
Your menu item tastes different from what they expected. They complain that its yuck, not what they expected.
The thing is- you use that recipe because it's from a particular region in a country that your family is from. You could get defensive and take it personally, it would be easy to do this. But let's step back and reframe this...